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Elon Musk spent 2023 shaping Twitter – sorry, X – in his own image

After taking control of Twitter in 2022, Elon Musk hired a new CEO to replace himself, all while continuing to transform the social media platform into X

By Chris Stokel-Walker

19 December 2023

Thanks to Elon Musk, Twitter is no more

ZUMA Press / Alamy

Elon Musk took control of Twitter in late 2022, but it was 2023 when he remoulded the social network in his own image. For one thing, Twitter is no more. “X is a new company building a foundation based on free expression and freedom of speech,” the firm’s CEO, Linda Yaccarino, who was installed by Musk in June, told the Code 2023 conference in September.

Alongside that, Musk has tinkered with how tweets are displayed and heavily promoted sharing videos. In October, X began testing video…

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