Simone Rotella
THE recent “Willy’s Chocolate Experience” in Glasgow, UK, brought children to tears, angered parents and was a source of mirth for those who read about it. After seeing online advertising for an apparently lavish event, people paid up to £35 each to attend. But it wasn’t as promised: instead of wondrous creations and an abundance of chocolate, families arrived at a mostly abandoned warehouse featuring a sad-looking bouncy castle and confused actors.
When news networks looked into the event, it emerged that the marketing materials – and the actors’ scripts – were produced by artificial intelligence. The advertising created…
